CALGARY, Alta.— Freestyle Alberta announced today that Nissan Canada has become the official vehicle partner of the provincial freestyle ski association.
The partnership will see Nissan SUVs showcased to Alberta’s snowsports community, with a Nissan Armada PRO-4X travelling to ski areas and events across the province.
“This partnership is a natural fit,” said Jeremy Cooper, Freestyle Alberta’s director of sport and development. “Our families live and breathe skiing, and Nissan vehicles align well with that lifestyle. In many ways, this brings together two communities built around adventure, performance and exploration.”
A custom-wrapped Nissan Armada PRO-4X and trailer, featuring artwork of a freestyle skier set against a mountain backdrop, will appear at ski hills across Alberta and Western Canada. The vehicle wrap will include a QR code linking to Alberta Nissan dealerships. Nissan branding will also be displayed at moguls and park and pipe events throughout the season, creating a strong visual presence at mountain venues across the province.
“Nissan vehicles are built for the same spirit of adventure that defines Alberta’s freestyle community,” said Kristina Herder, Marketing director at Nissan Canada. “Families who spend their winters on the mountain need capability, safety and comfort, and our SUVs, like the Armada PRO-4X, are designed to support that lifestyle on every drive.”
About Nissan Canada Inc.
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. NCI was the first Japanese-based automaker to incorporate in Canada in 1965, and now directly employs 306 full-time staff across offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC). There are 210 independent Nissan dealerships, including 87 that also act as Nissan Commercial Vehicles dealers, 136 electric vehicle-certified dealers, and 39 INFINITI retailers across Canada.
About Freestyle Alberta
As the provincial sport organization that represents freestyle skiing in Alberta, Freestyle Alberta works together with local member clubs and ski facilities to deliver high quality programs across Alberta.